A Cheetos snack chip shaped like Charizard (Lizardon) from the Pokémon franchise has reportedly sold for approximately $87,000 USD — equivalent to around 130 million Korean Won.

While the TCG (Trading Card Game) and phygital (physical + digital) collectibles market continues to boom, many in the crypto and NFT community are questioning whether paying nearly six figures for a snack chip is truly justified.

The sentiment among Web3 enthusiasts is clear: if collectors are willing to spend this kind of money on a physical Cheetos chip, they might as well be investing in NFTs — digital assets that at least offer verifiable ownership on the blockchain.

This sale highlights the growing — and sometimes absurd — nature of the collectibles market, where nostalgia and rarity can drive prices to extraordinary levels, whether in the physical or digital world.

As phygital collectibles and Pokémon TCG assets continue to gain mainstream traction, the line between physical rarities and NFT-based digital collectibles becomes increasingly blurred — raising the question of which market offers better long-term value.